How do I apply website management?

Simple really, the first thing you need to apply is an online plan for your business. It’s as simple as asking yourself the following questions:

  • What do I want to sell?
  • How am I going to sell it?
  • How am I going to attract customers, online and offline?
  • How am I going to give my customers the tools they need to buy my product?
  • How am I going to retain customers?
  • What resources do I need to do the above?

These questions will seem very familiar, as they are the same questions that you asked when you started your business. When an idea is first created research is done, plans are put into place and resources are created to implement the plan. 

Your website is an online business and should be treated like so. The online web environment is no different than the physical market place,  in fact sometimes it can be more difficult due to the nature of the internet. To demonstrate that further, your business on the web does not exist until the customer has found you via a search engine or typed in your web address directly – they see no physical presence like you would if you were walking down the street. You can however attract customers via online advertising.

But I don’t have the time to do this?

Again it is simple – get the resources you need. If you need someone to deliver your products you wouldn’t jump in the van yourself and deliver them, you would outsource it or hire a delivery person. By creating an online business you will need to add to your existing resources.

One of the issues with online web management is the time involved to do it correctly, as most business owners do not have the time or energy to focus on this. Their website results reflect the lack of time spent managing it. This is not specific to large businesses, most medium to small business struggle with lack of time.

What you get in an RHD Web Management Programme?

Now you have made the decision to get in resources, how are you going to use these resources effectively? As I create, edit, manage and analyse websites every day I have become specialists in the field of website management, I offer you the following services in my web management programme.

For this fee we provide the following services:

  • Create and work on content structure to meet your needs (copywriting services not provided)
  • Update all copy, images, pdfs provided within 48 hours
  • SEO each page with title tags, keywords and description tags as entered.
  • Monitor and optimize performance of the website.
  • Have weekly fortnightly meeting to discuss content, WIP, analytics and website performance statistics if required
  • Evaluate continuous improvements to the website for the ever changing media eg: mobile devices 
  • Improve the website through development of the administration system.

Items not included in the costs are:

  • Full SEO work
  • New components for website eg: store locations, trade portals ecommerce 
  • Copywriting
  • Email templates/cost for delivery.

You pay a monthly fee* per month per website.

* Minimum sign up period is 12 months

What is website management?

Enhance the value of your website
Many businesses do not truly understand the value of their website and how it assists them with their marketing objectives. 

By undertaking online website management which includes reviewing your website content, web search engine placement, traffic results (Google Analytics), technical issues and online marketing, enhances the value of your website by constantly ensuring it stays relevant and technically up to date.

Online content should be focused on making the customers’ and administrators’ experience seamless and easy to use. In many cases this is not achieved when initially designed and constructed.  The website design brief is usually a speculative document based on assumptions made by the business owner.

Most often, the only way to get this information is to research historical data once the website has launched. This is where I can assist – I manage and measure everything from the website and online campaigns in order to continuously improve processes consequently improving the success of your website. 

Your website should form part of an integrated business strategy. 

Online Web Management includes:

Content Development:
This is important for the customer experience, the website must have great content to entice the customer to revisit/use the website. Great rankings on search engines will not give you return traffic – good content will. This is especially important for Social Media, where it is all about the message.

Search Optimisation:
When the website is created a lot of the basic search optimisation tools are built like title tags, meta tags and keywords in web pages. This is only part of the equation, search engines require new and fresh content written for their target audience. This determines how and where they will rank the website.

Customer Experience:
By focusing on web management and reviewing historical reports, you continuously learn what the customer actually wants, then tailor the website content to provide this. I can show you a report that demonstrates this provided by Google.

Administrator Functionality:
For web management it is imperative that the administrator reviews, updates and improves the website daily – weekly at the minimum. Providing customers with specific and well written, knowledgeable content will enhance their experience. By constantly updating the front end (customer side), new services and products can be developed based on a greater understanding of how the website works. For example in the admin section you can create tools to automate tasks. Posting to Twitter/Facebook can be an automated task.

Research:
Continuous reviewing and researching of business topics is important for making you a market leader. This also applies to website optimisation and content reliability. When providing products that are not well known in New Zealand or Australia, it important to provide accurate and relative content to make the product more familiar to the customer.

Web Marketing:
This encompasses exterior influences on your website. What are your customers other options for purchasing your products -ie -your competition?

Creating new customers, retaining existing customers and getting your message out into the market, whether online or offline, is important for  growth! 

It’s all about performance.

Please note: On search optimisation there are many businesses, online tools and programmes that can help with search rankings. In this proposal I am being non-specific to demonstrate the importance of the issue.