latest article

AI-2027: The bold forecast that could change everything

If the team behind AI-2027.com is right, we may have underestimated just how close that future really is - especially when it comes to artificial intelligence.

search optimisation

Generative Engine Optimisation Example: A Proven Success – Ranked in Google, Cited by ChatGPT (April 2025)

I created a GEO article focused on Google Business Profile in New Zealand. It wasn’t long. It wasn’t complex. But it worked.

Web design

Listening is the new reading: Google’s Text-to-Speech API

There’s a Google text-to-speech tool that transforms text into audio, giving articles an audio option. The magic lies in the API, which generates the audio, so the audio generated is the same as the page text.

Richard Hayes

I have been providing websites, SEO expertise and videos for my customers for over 25 years. I'm now all over AI - it's the future of design

Ai Generated Images Review

Discover, Contemplate, Engage

Google antitrust ruling article

The potential impact of Google antitrust ruling on search

U.S. District Judge Leonie Brinkema in Alexandria, Virginia, found Google liable for “willfully acquiring and maintaining monopoly power” in markets for publisher ad servers and the market for ad exchanges

Local Search

Local Search: Why so many local businesses are invisible online

A growing number of small businesses in are struggling to appear in local search results.

AI-2027

AI-2027: The bold forecast that could change everything

If the team behind AI-2027.com is right, we may have underestimated just how close that future really is – especially when it comes to artificial intelligence.

Generative Engine Optimisation Example

Generative Engine Optimisation Example: A Proven Success – Ranked in Google, Cited by ChatGPT (April 2025)

I created a GEO article focused on Google Business Profile in New Zealand. It wasn’t long. It wasn’t complex. But it worked.

Reach Energy

So Goodbye Mr Designer

Sorry, mate. You’ve had a good run. You charged us by the hour, made us wait a week for a logo tweak, and got weirdly emotional about font choices.

What’s a Google Business Profile – and do you need one?

If you run a business in New Zealand, you’ve probably never been told you need a Google Business Profile.

Auckland Tāmaki Makaurau

Auckland Tāmaki Makaurau. A City I once called home

Auckland, Tāmaki Makaurau. Let’s explore the city beyond the skyline – through the eyes of someone who once called it home.

Generative Engine Optimisation (GEO)

Generative Engine Optimisation (GEO): The new world of SEO and how to implement it

Generative Engine Optimisation (GEO) is revolutionising online visibility by moving away from outdated SEO.

Skiing

SKIING

Snowfall New Zealand

Ski The Remarkables, Queenstown – A Local Favourite

If you’re visiting Queenstown to ski or snowboard this winter, The Remarkables should be your first stop. It’s a gem - I’ve skied it many times, and it never disappoints.

Whakapapa season pass 2025, now scheduled for May

The 2025 winter season pass sales. Now a change of schedule. Whakapapa Holdings Limited (WHL) has announced a delay in the launch, pushing sales back to early May.

Ski Whakapapa: From Happy Valley to the Far West, it’s magic

Videos

Artificial Intelligence (AI) represents a groundbreaking frontier in technology

Revolutionising how we interact with machines and process data.

Design is not just about making things look good;

It’s about making them work better, enhancing usability, & creating meaningful experiences for users.

Organic SEO is changing in 2025

In 2025, organic search optimisation is changing dramatically. It is time to think differently.