Koustas+Co Website Construction

Koustas & Co is a chartered accounting and business advisory practice based in Melbourne. I constructed this website for the brand agency Kishandco in Australia.

Otaki Trains – The Early Years

Otaki Trains – The Green Mile

Haka Watches E-Commerce Website

Haka watches developed an exciting range of high quality men’s and women’s styles all with our original artwork and graphics to proudly wear. This Haka Watches website features full e-commerce facilities.

The Occasional Climber

I am pleased to annouce the launch of Peter Laureson’s website “The Occasional Climber”. If your looking for truly inspirational pictures of some of the most majestical places here in New Zealand and from around the world make sure you visit his website.

Photos are available for purchase also. At his site you can view and source alpine images (some award winning); read about alpine places and experiences; and perhaps even gain some inspiration, from an occasional climber‘s perspective. Pete has also written a book “The Occasional Climber” A large format book using both words and pictures to explore, in parallel, climbing in the mountains and the collective reflections of a typical fifty year old grappling with life’s issues.

View his website

Merlin Remotes Website

Merlin, the manufacturer of automatic garage door openers & remotes. This e-commerce website for Merlin Garage Remotes was designed and constructed for Tosco Communications.

Heartland Championship

In 2006 I was lucky enough to embark on several rugby related projects with Aspire Marketing Solutions, this project was for the Heartland Championship. I was involved with the creative process, logo design and website design.

A Higher Branch Book Illustrations

A Higher Branch the book, is an unforgettable story and practical guide to work-life balance and positive thinking, Sam Makhoul asked me to do the illustrations for this book in 2011.

Mercer Group Rebrand

The Mercer Group company was established in 1884 by Mr James Mercer in Christchurch, New Zealand.  The company has been listed on the New Zealand Stock Exchange for over 25 years. The Mercer Group is structured into a number of business units. I have worked with Groundup Media to rebrand the company and related businesses.

Wilson Transformer Creative Project

Art Direction project completed for Aspire Marketing Solutions for Wilson Transformer Company in 2015.

JVC Valuers Website

New Zealandʼs premier jewellery valuation and jewellery insurance valuation service. We offer you insurance valuations on your precious jewellery. I was asked to resign and build the website. The website is responsive to mobile devices.

Mercer Technologies Website Australia

Mercer Technologies, the Australian division of Mercer Stainless are designers & fabricators of industrial cooking pans, conveyors and spirals, titan slicers and cheese equipment for Australia. This website was designed and created for Groundup Media.

Orb Coffee Website

Construction of Orb Coffee website in WordPress. Website features store locator, blog and in-page design.

Acre of Roses Logo

Logo and collateral design for Acre of Roses, a floral boutique business in Trentham, Australia.

Morgan Pools

I was asked Create a responsive version of their website to modernise the website. This project was completed for Tosco Communications.

 

MSA National Brand Design

MSA National Australia is a national Law Company with over 30 years experience in the mortgage industry providing mortgage documentation and settlement services to funders, mortgage managers and originators. I worked with MSA National on a new brand design in 2014 and continue to manage their design & web today. The brand project included logo design, brand standards, stationery and website.

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Did Your Google Ranking Change Overnight?

Here’s the latest scoop on Google new algorithm as read from bandt.com.au

Introducing Google Penguin 4.0

It’s been a two-year wait for SEO tragics – Google’s anticipated Penguin 4.0 started rolling out over the weekend. While it’s too soon to see the full impact here’s what you need to know.

What is Google Penguin?
In a nutshell Penguin is the name for a Google algorithm designed to catch websites that are spamming search results.  The first iteration launched in 2012, the last update to the algorithm was in 2014 and now Penguin 4.0 landed on the weekend.

OK, so tell me about Penguin 4.0

Penguin 4.0, dubbed the ‘real time update’ LINK , has targeted over optimised sites. Over optimisation is two fold. Firstly, when there is an overuse of keywords that are unnaturally placed i.e USE IMAGE; second is the over optimisation of link profiles, so if you have too many links from external sites pointing to the same keywords on your page, its time to update your disavow file before you get penalized.

Moving forward, there’s one thing that’s for certain – use keywords to write for your audience, not for search engine rankings as you will get found out quicker than ever!

How exactly will sites be affected?

The two key changes are:

  1. You will start to see considerable fluctuations in google rankins from now as real-time updates will occur as updates are made to a site.
  2. Penguin 4.0 is more granular and penalises specific pages on a site. In the past it was a domain wide penalty.

Pros 

  • Penguin is real-time! When a webmaster updates or optimises their website Google will now recognize these changes quickly; and rankings will change accordingly – no more lag time!
  • Penguin 4.0 penalises competitors sites that aren’t doing things by the book and taking short cuts for short term rankings. If you have been doing things well and building genuine authority in your market place online then it’s likely to see a positive effect on rankings. 

Cons

  • Penguin is real-time. I hear you – I’ve named it as a ‘pro’ but it is also a watch out.  You need to ensure your site is being optimized and updated correctly – Google will now notice errors faster than ever that can quickly alter your ranking.
  • SEO is becoming much more sophisticated over time and Google is getting faster at seeing unnatural tactics. Regularly updating your SEO strategy and keeping constant monitor on your websites back links is essential to remain compliant with Penguin 4.0

How can I make the most out of Penguin 4.0?

Marketers should always keep an eye on back links and perform regular checks using the Google disavows tool LINK . The main difference between good and bad backlinks depends on the quality of the website they are on.  Bad backlinks will see your site penalized.

If you have noticed fluctuations in rankings there are a few steps you can take to help:

  • Clean out hazardous links
  • Review keyword density on site. Is the keyword repetition natural?
  • Create some braded links. The fastest way to do this is though citation building LINK