Imagine you’ve just released an amazing new product that is going to make your customer’s lives significantly better. You craft up the launch email, add some amazing imagery and hit send. But when you look at the reports, you notice a worrying trend. You’re getting great open rates, but your click-through rate is low. Why aren’t people excited about the new product? It could be that the value proposition you used in your email missed the mark. In this post, we’ll explain what a value proposition is and show you the 3 critical elements of a killer value proposition that will get your emails clicked and your products sold.
Why are value propositions important?
Value propositions are important because they are one of the first things people see in your email campaign. Take this email from InVision for example, who use the inverted pyramid model for creating effective email campaigns: Read more on this article. It’s worth it.