With AI reshaping production, the film industry faces its biggest rewrite yet - and the studios aren’t guaranteed a starring role
AI isn’t coming to Hollywood, it’s already here. It’s in the editing suites, the animation pipelines, the pre-visualisation tools, and increasingly, in the hands of creators who don’t need studio permission to roll cameras.
It’s not just changing how films are made. It’s changing who gets to make them – and at what cost. The real question isn’t whether AI will reshape the industry. That’s a given. The question now is: can the studio system survive it?
