latest article

search optimisation

Do you get Return on Investment (ROI) on organic search?

The short answer? Yes and no. Like anything in business, ROI depends entirely on your strategy and what you expect from your website.

Web design

Listening is the new reading: Google’s Text-to-Speech API

There’s a Google text-to-speech tool that transforms text into audio, giving articles an audio option. The magic lies in the API, which generates the audio, so the audio generated is the same as the page text.

Richard Hayes

I have been providing websites, SEO expertise and videos for my customers for over 25 years. I'm now all over AI - it's the future of design

Ai Generated Images Review

Discover, Contemplate, Engage

AI Avatars are becoming good – so good, you might think they’re real

You’ve probably seen them already – a perfectly lit face, steady eye contact, maybe even a knowing smirk. But here’s the twist: that person doesn’t exist.

ROI on Organic Search

Do you get Return on Investment (ROI) on organic search?

The short answer? Yes and no. Like anything in business, ROI depends entirely on your strategy and what you expect from your website.

Google antitrust ruling article

The potential impact of Google antitrust ruling on search

U.S. District Judge Leonie Brinkema in Alexandria, Virginia, found Google liable for “willfully acquiring and maintaining monopoly power” in markets for publisher ad servers and the market for ad exchanges

Local Search

Local Search: Why so many local businesses are invisible online

A growing number of small businesses in are struggling to appear in local search results.

AI-2027

AI-2027: The bold forecast that could change everything

If the team behind AI-2027.com is right, we may have underestimated just how close that future really is – especially when it comes to artificial intelligence.

Generative Engine Optimisation Example

Generative Engine Optimisation Example: A Proven Success – Ranked in Google, Cited by ChatGPT (April 2025)

I created a GEO article focused on Google Business Profile in New Zealand. It wasn’t long. It wasn’t complex. But it worked.

Reach Energy for the article Goodbye, Mr Designer

So Goodbye Mr Designer

Sorry, mate. You’ve had a good run. You charged us by the hour, made us wait a week for a logo tweak, and got weirdly emotional about font choices.

Skiing

SKIING

Snowfall New Zealand

Coronet Peak night skiing is back for 2025

There’s something about skiing at night that just feels different. The air cools down, the lights come on, the music starts and the mountain feels a bit more yours.

Is Whakapapa open for skiing, 2025?

No Whakapapa Ski Area is not open. According to Whakapapa’s social media, they are planning a limited opening for winter on May 30.

Is Turoa open for skiing, 2025?

No, not currently. The snow usually arrives at Turoa, Mt Ruapehu around late June/Early July.

Videos

Artificial Intelligence (AI) represents a groundbreaking frontier in technology

Revolutionising how we interact with machines and process data.

Design is not just about making things look good;

It’s about making them work better, enhancing usability, & creating meaningful experiences for users.

Organic SEO is changing in 2025

In 2025, organic search optimisation is changing dramatically. It is time to think differently.