Creating structured content that businesses need to be discovered by people, search engines, and AI

I create the content that helps your business show up where it matters – on Google, inside AI answers, and in front of the people who are trying to find you.

Apple iPad user, image generated by ImageFX
The world is changing, and it’s becoming increasingly difficult for businesses to get their websites noticed

Your content matters more than ever

Businesses are entering a new era of search. Google still matters, but AI platforms are quickly becoming the way people find answers. To stay visible, companies need content that’s clear, structured, and built to be understood by both humans and algorithms. I create strategic, search-ready content that explains what you do, answers real customer questions, and gives your business the best chance to appear in Google, AI results, and anywhere people go looking for information. This is content built for discoverability.

What I do

I help businesses create the structured content they need to be found and understood – by people, search engines, and AI. It’s about organising information, imagery, product details, and brand elements in a way that makes your business clear, consistent, and discoverable.

Good content is the way your information is structured, the questions you answer, and how well your brand explains itself. I focus on the technical and strategic side of content – the parts that help AI systems identify your business, help search engines rank you correctly, and most importantly help customers understand you.

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