latest article

As AI hits Hollywood, can the studios survive?

With AI reshaping production, the film industry faces its biggest rewrite yet - and the studios aren’t guaranteed a starring role

search optimisation

Aiming for the impossible: Can I SEO to #1 for ‘Life Insurance Deals’ in New Zealand?

Still wondering if SEO matters? In this case - Yes! I'm embarking on a mission to try to rank #1 on google for this website.

Web design

Listening is the new reading: Google’s Text-to-Speech API

There’s a Google text-to-speech tool that transforms text into audio, giving articles an audio option. The magic lies in the API, which generates the audio, so the audio generated is the same as the page text.

Richard Hayes

I have been providing websites, SEO expertise and videos for my customers for over 25 years. I'm now all over AI - it's the future of design

Branding, why it is so important

Branding gives design meaning. Without it, design is just surface-level - pretty, but forgettable.

Artificial Intelligence (AI) represents a ground breaking frontier in technology

As AI hits Hollywood, can the studios survive?

Latest AI news 2025

Confessions of AI Slop: I was generated in 0.3 seconds and nobody will read me

AI Avatars are becoming good – so good, you might think they’re real

Organic SEO is changing in 2025

Aiming for the impossible: Can I SEO to #1 for ‘Life Insurance Deals’ in New Zealand?

Do you get Return on Investment (ROI) on organic search?

Generative Engine Optimisation Example: A Proven Success – Ranked in Google, Cited by ChatGPT (April 2025)

What’s a Google Business Profile – and do you need one?

Generative Engine Optimisation (GEO): The new world of SEO and how to implement it

Design is not just about making things look good

As AI hits Hollywood, can the studios survive?

So Goodbye Mr Designer

Listening is the new reading: Google’s Text-to-Speech API

The death of the website. Is there anything we can do about it!

The blog is dead in 2024! Here’s why it won’t survive

Skiing

SKIING

Snowfall New Zealand

Treble Cone open for 2025

Treble Cone open and officially kicked off the 2025 winter season last weekend (28 June 2025).

Mt Hutt open for 2025

Mt Hutt open for the 2025 ski season and there is no shortage of snow. The best snowfall in the country so far.

Cardrona open for winter 2025

Cardrona is open. Kicking off the 2025 ski season with great snow conditions.

Videos