Digital Marketing - what is it, and do I need It?
Digital marketing is simply using online channels to connect with the people who matter most to your business. That can include your website, Google search, social media, email newsletters, or even the ads that follow you around after you’ve browsed for something. At its heart, it’s about being found where your customers already spend their time – online.
The “digital” part is the tools. The “marketing” part is the strategy: knowing what to say, where to say it, and how to turn interest into action. Done right, digital marketing isn’t about shouting the loudest; it’s about showing up in the right place, at the right time, with the right message.
So, do you need it? If you want new customers, repeat business, or simply to be visible in a crowded marketplace, the answer is yes.
Whether you’re a small business or a growing brand, digital marketing levels the playing field. It lets you compete with bigger players without needing a huge budget.
At Richard Hayes Digital, we focus on making digital marketing simple, effective, and built around your goals. That might mean search optimisation so you’re easier to find on Google, content that tells your story in a way people want to share, or ads that reach the right audience without wasting money.
Digital marketing isn’t about doing everything. It’s about doing the right things for your business, so every dollar works harder.