Let's talk Branding
Branding gives design meaning. Without it, design is just surface-level – pretty, but forgettable. Branding brings identity, trust, and recognition. It sets the tone, guides the visuals, and tells people what to expect from a business before they even read the text. From logos to layouts, good branding creates consistency. And consistency builds connection. In a fast-scrolling, attention-poor world, strong branding helps your design stand out, feel human, and get remembered.
What is the Brand Archetype?
A brand archetype is a way of defining a brand’s personality based on universally familiar character types or roles that appear in stories, myths, and human psychology.
Think of it like this: just as people have personalities, so do brands. A brand archetype gives a brand a recognisable identity that helps people emotionally connect with it.
Learn more about Branding - A collection of resources
Whether you’re building a brand from scratch or just refreshing, this collection’s for you. Free to use, share, save, or scribble over. Just good ideas, real examples, and tools that make branding make sense. Enjoy.
How Apple and Nike have branded your brain | Your Brain on Money | Big Think
