It’s official. The Earthshot prize has announced its 5 challenges for everyone to focus on for the Decade. If they can inspire businesses and individuals to look and enact change by providing prizes as incentives, it serves its purpose. They have our support.
At present, action for climate change and pollution needs to be addressed, we cannot wait for others to provide solutions for this problem. We need to take ownership ourselves.
The Earthshot Prize is the most ambitious and prestigious of its kind – designed to incentivise change and help to repair our planet over the next ten years.
Taking inspiration from President John F. Kennedy’s Moonshot which united millions of people around an organising goal to put a man on the moon and catalysed the development of new technology in the 1960s,
The Earthshot Prize is centred around five ‘Earthshots’ – simple but ambitious goals for our planet which, if achieved by 2030, will improve life for us all, for generations to come.
Protect & Restore Nature
By 2030 we choose to ensure that, for the first time in human history, the natural world is growing not shrinking – on our planet.
Clean our Air
By 2030 we choose to ensure that everyone in the world breathes clean healthy air – at the World Organisation Standard or better.
Revive our Oceans
By 2030 we choose to repair and preserve our oceans for future generations.
Build A Waste Free World
By 2030 we choose to build a world where nothing goes to waste, where the leftovers of one process become the raw materials of the next – just like they do in nature.
Fix our Climate
By 2030, the Earthshot Prize chooses to fix the world’s climate by cutting out carbon: building a carbon-neutral economy that lets every culture, community, and country thrive.
Carbon in the atmosphere is making our planet warmer, to levels that threaten all life on Earth. But it is not too late; if we act now, we can make the world a better, more sustainable home for everyone.
We will combat climate change by removing more carbon from the atmosphere than we put into it and ensuring all countries reach net-zero greenhouse gas emissions. We will build defences to protect innocent people from climate driven disasters and crises.