By 2030 we choose to ensure that, for the first time in human history, the natural world is growing not shrinking – on our planet.
Clean our Air
By 2030 we choose to ensure that everyone in the world breathes clean healthy air – at the World Organisation Standard or better.
Revive our Oceans
By 2030 we choose to repair and preserve our oceans for future generations.
Build A Waste Free World
By 2030 we choose to build a world where nothing goes to waste, where the leftovers of one process becomes the raw materials of the next – just like they do in nature.
Fix our Climate
By 2030 we choose to fix the world’s climate by cutting out carbon: building a carbon-neutral economy that lets every culture, community, and country thrive. Carbon in the atmosphere is making our planet warmer, to levels that threaten all life on Earth. But it is not too late; if we act now, we can make the world a better, more sustainable home for everyone.
We will combat climate change by removing more carbon from the atmosphere than we put into it and ensuring all countries reach net-zero greenhouse gas emissions. We will build defences to protect innocent people from climate driven disasters and crises.
Microplastics – New study estimates there is at least 10x more in Atlantic ocean
Microplastics, along with other pollutants, are dramatically affecting our wildlife on the land and in the sea. Without these studies, we would not know the damage that has been done to the oceans by pollution over time – the disturbing issue is that the damage we are seeing today is not from yesterday but decades ago. – The Editor
The mass of ‘invisible’ microplastics found in the upper waters of the Atlantic Ocean is approximately 12- 21 million tonnes, according to research published in the journal Nature Communications.
Significantly, this figure is only for three of the most common types of plastic litter in a limited size range. Yet, it is comparable in magnitude to estimates of all plastic waste that has entered the Atlantic Ocean over the past 65 years: 17 million tonnes.
This suggests that the supply of plastic to the ocean has been substantially underestimated.
The lead author of the paper, Dr Katsiaryna Pabortsava from the National Oceanography Centre (NOC), said “Previously, we couldn’t balance the mass of floating plastic we observed with the mass we thought had entered the ocean since 1950.
This is because earlier studies hadn’t been measuring the concentrations of ‘invisible’ microplastic particles beneath the ocean surface. Our research is the first to have done this across the entire Atlantic, from the UK to the Falklands.
The Atlantic Ocean might hold about 200 million tonnes of Microplastics
Co-author, Professor Richard Lampitt, also from the NOC, added “if we assume that the concentration of microplastics we measured at around 200 metres deep is representative of that in the water mass to the seafloor below with an average depth of about 3000 metres, then the Atlantic Ocean might hold about 200 million tonnes of plastic litter in this limited polymer type and size category.
This is much more than is thought to have been supplied. “
“In order to determine the dangers of plastic contamination to the environment and to humans, we need good estimates of the amount and characteristics of this material, how it enters the ocean, how it degrades, and then how toxic it is at these concentrations.
This paper demonstrates that scientists have had a totally inadequate understanding of even the simplest of these factors, how much is there, and it would seem our estimates of how much is dumped into the ocean has been massively underestimated”.
Pabortsava and Lampitt collected their seawater samples during the 26th Atlantic Meridional Transect expedition in September to November 2016.
They filtered large volumes of seawater at three selected depths in the top 200 metres and detected and identified plastic contaminants using state-of-the-art spectroscopic imaging technique. Their study focussed on polyethylene, polypropylene and polystyrene, which are commercially most prominent and also most littered plastic types.
This study builds on the NOC’s cutting-edge research into marine plastic contamination, which aims to better understand the magnitude and persistence of exposure to plastics and the potential harms it can cause.
This work was supported by the EU H2020 AtlantOS programme and the NOC.
The AMT programme was supported by the UK Natural Environment Research Council National Capability as funding to Plymouth Marine Laboratory and the NOC.
Questions are being asked about 4ocean’s validity and success, We personally believe 4ocean plays an important part in protecting and promoting the issue of plastics pollution in our oceans. We have supported and bought bracelets from 4ocean and will continue to do so. Read this article from IDiveBlue by Zoe Dagan a product expert, a degreed scientist, and a nature nerd originally from coastal California.
Meet the ocean’s newest superstars: recently, they’ve made the news, boasting about their unprecedented, newly christened, state-of-the-art Ocean Plastic Recovery Vessel.
Advertising campaigns featuring eco-friendly bracelets for worthy causes have gone viral, appearing relentlessly in social media feeds worldwide. Bracelet-driven eco-campaigns scale quickly and manage to achieve extraordinary notoriety outside of conventional environmental groups and activist circles. 4ocean LLC is not just another player in the field, they were the fledgling ocean activism company, and they are taking the world by storm.
It is no surprise to ocean-minded folks that these big salty water bodies are vital for purposes beyond just recreation. Global prosperity and food production are dependent on healthy oceans. Billions of people worldwide rely on healthy oceans to provide reliable employment food security. Healthy oceans trap excess carbon and are vital to mitigating global climate change.
We intuitively know that we vote with our dollars, and each dollar we spend has an impact on the world. A 2015 Nielsen report in consumer spending showed the sustainability of a brand is a significant force driving the spending habits for more than 66% of global consumers.
It has become clear that a majority of consumers from all backgrounds and representing all income brackets are willing to pay a premium for sustainable brands. Determined to put an end to the international crisis of plastic pollution, 4ocean LLC is fast becoming the world’s largest and most successful ocean cleanup company. The 4ocean business model is brilliantly simple. Buy an eco-friendly beach bracelet, reusable water bottle, or ocean cleanup kit from their online store, and your hard-earned dollars directly fund the 4ocean cleanup operation that has already removed more than 2.2 million pounds of trash from the ocean. The entire 4ocean operation, including boats, cleanup crews, warehouse operations, and paychecks for more than 150 employees, is funded solely by product sales from the 4ocean online store. By supporting 4ocean, your dollar really does make a difference.
Talk to our youth, explain to them why our climate change message is important, show them that pollution is now not tolerated and allow them to take steps to protect our planet. We all have a role to play in preventing the polluting of our planet – whether it be in educating, protesting or inspiring.
Climate Impact, since it’s inception has for several months been promoting the message “Stop Polluting our World”, both digitally and also in the physical world. Our aim has been to help to spread the message to all about climate change and the impacts it will have on our daily lives today and tomorrow.
One thing we have been focusing on is litter, as are many others, especially around our home base of Cambridge, New Zealand, where we have been surprised by the constant litter we have seen on or around the roadways. Every time we see rubbish and plastic, we stop and we pick it up.
We have been doing this for months now with my daughter, a young teenager, who has been either with us or overheard our conversations about the climate crisis and the need to take action to protect our towns, country, and the planet.
The other day she returned from walking the dog and to my surprise, she had collected a bag of rubbish from around the local park and brought it home to be put into the bins. I was so proud of her because she had made this decision and taken action by herself. This is what we hope for with our youth – they follow our example, learn and then put it into action.
We must have faith in our youth, they are alot smarter than we give them credit for – they know we have a crisis and must act.
The lesson from this is we need to include our younger generation in this conversation, show them why we need to protect our planet, after all, they are the future of this world. Allow them to listen, understand and then empower them to make their own decisions of what needs to be done.
Take the time to talk to your children and teach them that the planet is important. Pollution is not okay, explain to them we all have a role to play and we must do the best that we can each day.
One day they will surprise you, just as my daughter has!
New Zealand we should Stop, look & Admire more often
Plastic pollution is a problem because of its long-lasting effects — this petroleum-based, man-made material never fully degrades. According to estimates by the National Oceanic and Atmospheric Administration, one plastic bottle takes at least 450 years to break down. Recent research suggests that worldwide, only 9 percent of plastics ever made have been recycled.
With numbers like this, it can be discouraging to try to tackle the problem. We find plastics littered from rivers to streets, ingested by land animals and aquatic species alike. But small lifestyle changes, education and outreach efforts can add up to make a big difference. Here are five individual actions you can take today to cut plastic pollution.
2. Become a citizen scientist for Earth Day with Earth Challenge 2020
If you’re itching to become even more active in the fight against plastic pollution, look no further than Earth Challenge 2020, the largest ever citizen science initiative. Earth Challenge 2020 is a mobile app that empowers everyone to be a citizen scientist. Citizen scientists who use the app can enter data and answer a handful of research questions, one of which explores the extent of plastic pollution in their area.
3. Participate in The Great Global Cleanup
Another exciting opportunity to spearhead the end of plastic pollution is Earth Day Network’s campaign The Great Global Cleanup. This event aims to be “The Largest Environmental Volunteer Event in History” as a celebration of citizen science and the strength of community. There are many existing cleanup events events already in the works. If there is no cleanup already organized in your area, you can register a cleanup of your own.
California has become a leader in the United States, becoming the first state to ban single-use plastic bags. Canada also recently pledged to ban single use plasticscompletely by 2021. You can support these global efforts by signing petitions, communicating with your local representatives and supporting coalitions dedicated to stopping plastic pollution.
More than 8.3 billion metric tons of plastic are not just going to disappear — steer progress the way you want to see it. Between making your weekly grocery lists, volunteering in your community and spreading the word, bringing down plastic pollution is something we can all tackle together.
“The earth is at a tipping point and we face a stark choice: either we continue as we are and irreparably damage our planet or we remember our unique power as human beings and our continual ability to lead, innovate and problem-solve.” — The Duke of Cambridge @EarthshotPrize
The Earthshot Prize is a multi-million pound prize for “visionaries” working to solve “Earth’s greatest environmental problems,” from climate change to air pollution. It will be awarded to five winners, every year, for the next 10 years. The goal is to provide “at least 50 solutions to the world’s greatest problems by 2030.”
Over the last ten years, the evidence that we face urgent challenges to protect the environment has become indisputable, and it’s clear that the time to act is now. Drawing inspiration from the concept of moonshots, which since the moon landing in 1969 has become shorthand to talk about the most ambitious and ground-breaking goals, Prince William announces the Earthshot Prize: an ambitious set of challenges to inspire a decade of action to repair the planet.
THE EARTHSHOT PRIZE
A set of unique challenges, rooted in science, will aim to generate new ways of thinking, as well as new technologies, systems, policies and solutions.
Just as the moonshot that John F. Kennedy proposed in the 1960s catalysed new technology such as the MRI scanner and satellite dishes, we want our Earthshot challenges to create a new wave of ambition and innovation around finding ways to help save the planet.
The challenges will be a chance for everyone’s voice to be heard, we want to motivate and inspire a new generation of thinkers, leaders and dreamers .
Our prizes will reward progress across all sectors of industry and society, not just technology.
The prizes could be awarded to a wide range of individuals, teams or collaborations – scientists, activists, economists, leaders, governments, banks, businesses, cities, and countries – anyone who is making a substantial development or outstanding contribution to solving our environmental challenges.
So this is a message to all of us – time to take this issue seriously.
The New Zealand Government is looking to phase out more single-use plastics, following the success of the single use bag ban earlier this year. 1newsnow reports.
A report titled ‘Rethinking Plastics in Aotearoa New Zealand’ has also been released which outlines how the Government intends on dealing with waste.
The single-use plastics ban is targeted at containers made of hard-to-recycle PVC and polystyrene like meat trays, cups and takeaway food containers.
Prime Minister Jacinda Ardern said the ban on plastic bags has already made a difference.
Roadside collection of recyclables will also be improved for more consistent collections.
The move mirrors requests from respondents in a 1 NEWS Colmar Brunton poll in which eighty-two per cent thought the single-use plastic bag ban that came into force in July, should extend to other single-use plastics.
That is to say – is climate change something we have created as the “human race” or is it a natural phenomenon getting blown out of all proportion?
Personally I am not sure – so join us as we look to investigate the science (and myths) about climate change 2019 and onwards. It is very hard to believe what you read, hear or see with much of the science being skewed to benefit certain causes or create certain messages. We are not saying they are incorrect – but let’s examine the issues and make our own conclusions.
So where to begin on Climate change?
We will go back to basics on climate change by looking at CO2 emissions, what are they? (we’ll look at the breakdown of our atmosphere and what part CO2 plays), How are they building up? What effects do they have now and then in the future? And finally the most important question: Are CO2 emissions causing global warming?
Another important question that we will really try to answer is in regards to the relationship between CO2 and temperature, is there a direct correlation between the “greenhouse effect” and the rising temperatures of the planet or is the scientific community making assumptions that rising CO2 is driving the temperature up? Could it be that our planet is going through a cyclic temperature change therefore creating more CO2 along the way? We can look back to historical data and trends to see any emerging patterns.
Then we will look at population growth of the world, how does more people in the world change the dynamics of climate change? What is the formula for population vs CO2 emissions and how can we change this equation?
Then we will look at pollution which we think this is our biggest problem facing the human race today. How has pollution changed our planet and they way we live? How can we fix the issue of pollution?
Finally we will ask the big questions such as is climate change preventable or has it already passed the “tipping point”? How can we help to change things or are the problems bigger than us and need to be fixed by governments?. What should we do to stop climate change?
So visit us every so often or join our mailing list and we will try to provide discussion points and hopefully some answers along the way.